PRODUCT VIDEO BRIEF
Drevhe | https://www.drevhe.com/blog/product-video-brief-template/

Use this as a starting point. Mark unknowns for discussion.
Do not include passwords, private customer records or production credentials.

PROJECT
Product name and public URL:
Contact for this project:
Launch date (if fixed) and reason:
Budget range (if known):

VIEWER AND PURPOSE
Who is the primary viewer?
What do they already know about the product?
What task, feature or message should the video explain?
What should the viewer be able to understand afterwards?
What is the next action, and where will its link appear?

FORMAT AND DELIVERY
Main use: product demo / explainer / launch / other:
Where each version will appear:
Intended length for each version:
Required landscape, portrait or square versions:
Captions and languages:
Voiceover, music and audio requirements:
Thumbnails and still images needed:
Editable source files needed:
Who will publish the finished files?
Distribution or creator placements to discuss separately:

SOURCE MATERIAL
Product access using a demo account and synthetic data:
Links to approved logos, fonts and brand guidance:
Available screenshots, recordings, footage or script:
Reference videos, and what you like about each:
Features and claims approved for publication:
Unavailable or changing features that must be identified:
Rights or usage restrictions on supplied material:

APPROVALS
Person consolidating feedback:
People approving script, storyboard, visual direction and final edit:
Reviewers' availability and known dependencies:
Revision rounds and scope changes to agree in the proposal:

ACCEPTANCE
Where the final files will be checked at their real display size:
Readability, captions, audio and privacy checks:
Required delivery specifications confirmed by the publishing owner:
What you can observe after publication: